Create A Santa Experience That Books Out Year After Year

Every December, families and companies search for the perfect Santa. But the truth is, not all Santas are created equal. The ones who consistently book out their schedules (and command premium fees) know that Santa is more than a costume. He’s a brand. He’s an experience. And when you create a Santa with personality, story, and consistency, you create clients who return year after year.

1. The Santa Creation Process

• Define his personality: Is he the jolly, belly-shaking Santa? The refined Victorian Father Christmas? Or a whimsical storyteller?

• Create his backstory: Where does he come from? What’s his magical philosophy?

• Decide how he interacts: Does he tell stories, hand out gifts, lead sing-alongs?

2. Choosing the Right Santa Costume

Your costume choice signals what kind of events you’ll book.

• Traditional Velvet Suit → Perfect for malls and upscale corporate events.

• Coca-Cola Inspired Look → Family-friendly, nostalgic, perfect for legacy family photos.

• Deluxe Custom Suit → Premium quality means premium rates ($1k+ events).

• Budget-Friendly Suit → Best for quick pop-ups and community events.

3. Turning One Gig Into Ten (Legacy Clients)

The most profitable Santas don’t just do one-off gigs, they build traditions.

• Be consistent: Families want the same Santa each year.

• Use photos as retention tools: Provide keepsakes that remind families of you.

• Create rituals: A signature story or phrase that becomes their Santa tradition.

Want to design a Santa that families and corporations book year after year? In Sleigh the Season, we walk you step by step through creating your Santa, choosing the right costume for your market, and turning one holiday gig into a legacy of clients.

Learn more here → https://www.joinbippity.com/offers/6KRxR2cX/checkout