Beyond the Ball Gown: Why the Future of Character Entertainment Is Original IP

I used to think our beloved lookalike characters were the ticket to success. But then I started noticing something:

Corporate clients and sponsors were turning us down. Not because we weren’t talented — but because we were using licensed character likenesses. They didn’t want the legal risk, the brand confusion, or the lack of originality.

That’s when I knew, if I wanted to build a brand with integrity and longevity, I needed to create something truly my own.

Original IP characters aren’t just about creativity. They’re about:

• Positioning yourself as a creator, not a copier

• Building characters that solve real problems or reflect real values in your community

• Attracting brands, schools, and organizations that respect and want to work with professionals

The process begins with this question: What need can I meet with a character? Then build story, costume, voice, values, and purpose around that answer.

People respect originality. They remember characters with meaning. And they’re far more likely to partner with you when your creations are truly your own.

This is the future — and the most exciting part? You get to create it.