Narrative Experience Architect
Storytelling is older than language itself. It is how humans create meaning, build connection, and understand the world around us.
My journey into this work began as a Disney Princess, where I discovered firsthand the psychology behind the moments people remember: what happens when story, emotion, identity, and human connection come together in an experience. I went on to build a nationwide character experience company and later teach business owners around the world how storytelling and character could transform events.
That curiosity eventually grew beyond character itself. I became interested in what happens inside the person experiencing something, what they bring with them, what they are looking for, and how an experience can become connected to their own story.
Today, I design narrative experiences for brands, destinations, cultural institutions, hospitality, and organizations with something meaningful to say, build, preserve, or share.
For organizations looking to create something entirely new.
From the story and characters to the world, mythology, and intellectual property, I develop original narrative concepts designed to give an idea its own identity and lasting life.
For an existing brand or destination that has a story worth telling, but needs a designed sequence of attention.
I uncover the character within the project and shape it into an interactive, digital experience.
For organizations that want to identify and fortify weak spots.
I look at your experience through the lens of story, character, culture, and human behavior to uncover what is missing, what is competing, and where the experience has the potential to become something more.
Commissioned by CED Romania Association for Romania Day, The Elemental Return is a 15-minute immersive narrative journey designed to inspire tourism and deepen global awareness of Romania through the life and legacy of Constantin Brâncuși. Told through wood, stone, and sky, the experience transforms his story from a collection of monuments into a journey through the landscapes, materials, people, and memories that shaped him.
Designed for both remote and in-person audiences, The Elemental Return transforms heritage from something to observe into something to enter and feel, inviting audiences to experience Brâncuși not simply as a celebrated artist, but as a Romanian whose journey began in the landscapes and traditions of his homeland.
L’Âme de Paris transforms sightseeing into a personal relationship with Paris. Through three distinct narrative paths, travelers are invited to experience Paris through different perspectives, playful discovery, connection, or reflection, creating an emotional journey that goes beyond landmarks and into the living character of the city.
Designed for both pre-arrival and on-the-ground use, the fully accessible experience gives tourism and hospitality partners a turn-key narrative layer that can accompany travelers throughout their journey. Rather than simply telling visitors where to go, L’Âme de Paris prepares them to experience a deeper connection to the city.
Plastigon™ transforms the global plastic crisis into an interactive narrative experience told from the perspective of Plastic itself. Through a guided journey of awareness, remorse, reform, and possibility, audiences move beyond information and into a personal relationship with an issue that can otherwise feel too vast to act upon, discovering that meaningful change begins with the choices directly in front of them.
Designed for educational, editorial, and commercial applications, Plastigon can be experienced digitally or integrated into larger campaigns and learning environments. By giving an invisible crisis a voice, a personality, and a story, the experience transforms environmental awareness into action.