My Philosophy

In a world overflowing with content, trends, and campaigns that fade overnight. character endures. Characters help people emotionally connect with an experience or brand.

My specialty is embodying your message through character-driven storytelling to connect, convert, and retain.

Because a brand with character doesn’t just sell, it lives in people’s hearts.

Case Study: The Weedlings™

Where overlooked things reveal extraordinary magic

The Weedlings began as a whisper of a thought: What if the most overlooked things in the world were actually the most magical? From that question bloomed a universe of small, dandelion-inspired beings who prove that what’s dismissed as a weed is often just a wish waiting to bloom.

Born from my belief that character IP can do more than entertain, it can heal, educate, and unite, the Weedlings were developed as an immersive storytelling world for One Simple Wish, a nonprofit devoted to children in foster care.

Through strategic world-building, narrative design, and emotional branding, I transformed a simple idea into a living mythology, one that mirrors the very mission of hope and belonging that One Simple Wish embodies.

Who the Weedlings Are

The Weedlings are more than caretakers of wishes; they are mirrors for every child who has ever felt unseen. Like dandelions, they grow in unexpected places, humble, resilient, and radiant in their own quiet way.

Each Weedling carries the power to remind children that their differences are not flaws but gifts, that even the smallest seed can travel great distances when lifted by belief.

For children navigating foster care, the Weedlings become a gentle reflection: You are not forgotten. You are wanted. You are magic.

How Wishes Work

When a human blows on a dandelion, its seeds scatter into the breeze. Each drifting seed becomes a wish token, gathered by unseen Weedlings. The magic is sealed when the human kisses the stem in gratitude, an act that sends the wish soaring further on the wind.

Weedling Rule: A wish will only travel far if it is given with joy, hope, and gratitude.

The Weedlings’ sacred duty is to ensure every dandelion reaches its most beautiful bloom, because when beauty moves us to make a wish, that wish just might change a life.

Why This Matters

The Weedlings illustrate how strategic storytelling and emotionally intelligent character design can transform an idea into a movement. Their mythology bridges creativity and cause, art and empathy, imagination and impact.

This is the heart of my work: developing IP universes that don’t just capture attention, but change how people feel, think, and connect.

What I Create

From concept to costume, I bring imagination to life.

Every project includes:

• Character IP Development — original story, name, personality, and voice aligned with your brand’s mission.

• Visual Identity Creation — concept art, costume design, and logo or symbol integration.

• Implementation Strategy — how to introduce, market, and grow your character through storytelling, media, and live experiences.

• Training & Staffing — I personally help train, coach, and staff professional performers who can embody your character with integrity, enthusiasm, and authenticity.

• Activation Support — whether you’re launching in-store, online, or on stage, I guide you through every detail so your character doesn’t just appear, they arrive.

About Alexis

Your Creator

With over a decade of experience in brand storytelling, immersive entertainment, and live character creation, I’ve built worlds for children, families, and companies across the globe.

I founded The Company With Character because I believe joy is strategy. That imagination is currency and that storytelling, when done from the heart, has the power to transform entire industries.

This isn’t about mascots.

It’s about building stories that will outlive us all.